Hasp: An NFT-based E-Commerce Platform

This portfolio showcases an e-commerce concept designed to operate within Web3 environments. Here are some facts:

1. Research and Development

Market research was conducted to determine the demand for such a platform. The process began by empathizing with user pain points and needs. This was followed by idea formulation and analysis of potential user features. Subsequently, a prototype was created to visualize the concept. Ten users and experts in the blockchain and creative industries were then interviewed to validate the idea. Finally, a prioritization process was conducted to identify the most essential features and eliminate unnecessary ones.

2. Design Direction

A white and dark theme (monochrome) was chosen to evoke a sense of luxury, aligning perfectly with the concept of selling rare and limited-edition products.

3. Tools

I used Miro for brainstorming, Adobe Illustrator for Logo Creation, and Figma for prototyping.

Authentication Page

Customer & Brand Journey to Sign Up & Log In to Application

Landing Page

Simple and Straightforward design to show product function (new type of product means we need to introduce to audience with simple presentation)

Main Page

Main page consists of Thread & Shop features in one place. Customers can purchase the items and trade their collections with collectors around the world.

Product Page

See all details about the products