Pilot44 - Communication Strategy

Pilot44, a disruptive leader in the consulting industry, sought a brand identity that truly reflected their unique blend of corporate expertise and startup agility. We were tasked with capturing this duality in a bold and innovative way, through a new communication strategy would be used as a framework for their new visual identity.

Our starting point was extensive research and benchmarking that helped us define their brand character, craft their brand story, and finally specify their voice. With these basics covered, we were able to fine-tune their key messaging and direction of travel, providing guidance on maintaining consistency in their verbal expression.

Embodying a Builder’s mentality, Pilot44’s verbal identity focuses on articulating the ultimate goal of their services and the people behind them. We refined their brand voice to mirror their expertise, forward-thinking mindset, and commitment to guiding clients through the business landscape, fostering innovation and growth.

Pilot44, also known as the Architects of Growth as characterized in the brand story, upholds an informative and confident verbal style. Simultaneously, they remain approachable in their communication (as a trusty partner would be)—firmly standing behind the results they deliver and owning their success.

Check out the case study: https://bb.agency/project/pilot44/

We are BB Agency

We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and a future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at www.bb.agency