Rugged

Rugged is a fabricated shampoo brand for Sierra Nevada. This project was for the CMYK Designathon, a UC Berkeley design competition hosted by Innovative Design. To visualize our team's brand concept, I designed this logo that I pen-tooled in Illustrator.

Inside the logo, I incorporated nature's most literally "rugged" elements: mountains and rocks. I wanted these elements to symbolize the values that Rugged upholds (adventure, risk, strength).