Personal Stylist Web Platform
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📩 Email: uliafechan@gmail.com
❤️ LinkedIn: https://www.linkedin.com/in/uliana-lesiuk-fechan-368b00182/
My product offers a variety of chat sessions with a stylist to enhance your wardrobe, style, and outfits. After conducting analysis, it was found that the conversion rate for paying for a new session is 7% compared to the planned 40%. To improve this metric, I decided to redesign the sessions on the web platform.
Proposed Solutions
Banners with Current Offers
Well-Designed Banners: A well-crafted banner creates a positive first impression, attracting the audience's attention and encouraging further exploration.
Usage: Used to promote products, services, or special offers.
Call to Action (CTA): The banner contains a clear call to action.
Mobile Adaptation
User-Friendly Mobile Version: The menu is placed at the bottom for easy one-handed use, highlighting the main elements of the platform, with other items added to a hamburger menu.
Blog and Instagram Widget
User Profile Consideration: Designing the platform's content with specific user profiles (age groups, clothing style, body type) in mind fosters deeper engagement with the target audience.
Integration: Adding a blog and Instagram widget on the homepage can increase user engagement and drive conversions.
Easy Website Navigation
Well-Thought-Out Site Structure: Clear page names and intuitive menu placement for users, with key items like chat and buttons highlighted.
"Services" Page: A crucial page on the platform, detailing each service with an accordion feature to read more without navigating to a separate page. Each service includes a "Buy" button leading directly to the payment system, and a "Contact" button leading to a feedback form for additional information if needed. Both feedback and payment forms are pop-ups for easy return to the services page.
Breadcrumbs: Added to help users orient themselves and easily navigate to the desired page.
Back to Top Button: Used on pages with more than four screens, allowing users to return to the top content.
CTA (Call to Action)
Two CTA Blocks: Added to encourage users to take specific actions on the site. Given a new service launch, the CTA focuses on this service, offering a discount valid until the end of the week to prompt faster purchases. This service is also highlighted first on the "Services" page with a prominent discount marker.
Email Subscription CTA: Offering a small discount on the first order to motivate users to subscribe.
Repeated CTAs: These CTAs are also placed on the services page to remind users of offers or inform them about services and discounts if they navigate directly to this page.
Collaboration and Reviews
Collaboration Page: A dedicated page with clear information about partners and completed projects demonstrates the brand's transparency and reliability.
User Reviews: Featuring specific works and user reviews allows potential clients to familiarize themselves with the stylist's experience and build trust.
Authentic Reviews: Real user profiles ensure credibility.
Encouraging New Users: The collaboration page may attract new users seeking similar services.
Clear CTA for Collaboration: "Contact Us for Collaboration" can prompt users to take further actions.
Simple and Reliable Registration and Login System
Passwordless Authentication: Simplifies user access to their accounts without needing to remember complex passwords or undergo lengthy login processes, including security questions.
Payment System
Payment Options: Adding Google Pay and Privat24 provides users with more payment options, making the checkout process more convenient and straightforward.
Card Data Storage: Saving card details in the user account allows for one-click payments, saving time and effort.
Email Confirmation: Users must provide their email for receipt delivery to confirm the payment process.
Partner Discounts
Exclusive Discounts: Offering partner discounts provides users with exclusive benefits, making the web platform more attractive.
User Engagement: This can encourage new users to create an account and make a purchase.
User Account
Service Overview: Users have a clear view of the services they have purchased and their status.
Booking Options: The ability to choose the date and time of meetings directly improves user experience and encourages bookings.
Personal Information Control: Users can modify personal data, track subscriptions and payments, update payment details, and manage email subscriptions.
Chat
Communication Options: Users can chat and have video calls.
App Development: Planning to develop an app, as some services are subscription-based, providing users convenient access to current information anytime.
Pages
