Blue Apron Cookbook and Recipe Pages

Overview:

In this project, I partnered with Blue Apron to design a comprehensive cookbook and a dynamic recipe page. The objective was to create a visually appealing and user-friendly experience that encourages users to explore and enjoy Blue Apron's diverse recipe offerings.

Scope:

• Research & Planning: Conducted extensive research on user preferences and industry trends to inform the design process. Collaborated with the Blue Apron team to understand their branding and content goals.

• Cookbook Design: Developed a visually cohesive cookbook layout, featuring high-quality images, easy-to-follow instructions, and engaging design elements. Focused on readability and aesthetic appeal to enhance the user's cooking experience.

• Recipe Page Design: Designed an interactive and intuitive recipe page for Blue Apron's website. Ensured the layout was responsive, user-friendly, and aligned with Blue Apron's brand identity.

• Brand Consistency: Maintained Blue Apron's color scheme, typography, and overall style throughout the cookbook and recipe page to ensure a consistent brand experience.

• Usability Testing: Conducted usability testing to gather feedback and make necessary adjustments, ensuring the final design met user needs and expectations.

Results:

• Enhanced User Experience: The new cookbook and recipe page design significantly improved user engagement and satisfaction.

• Increased Usability: The intuitive layout and clear instructions made it easier for users to follow recipes and enjoy their cooking experience.

• Positive Feedback: Received positive feedback from Blue Apron's team and users, highlighting the design's effectiveness and visual appeal.

Tools Used:

• Figma

• Adobe Illustrator

• Adobe Photoshop

Conclusion:

This project showcases my expertise in creating visually stunning and user-friendly designs that align with a brand's identity and enhance the overall user experience. Working with Blue Apron allowed me to leverage my skills in layout design, user research, and collaboration, resulting in a successful and impactful project.