Blue Apron Blog Homepage, Category, Article Page
Overview:
In this project, I collaborated with Blue Apron to redesign their blog homepage, category pages, and article pages. The objective was to create a visually appealing, user-friendly, and engaging blog experience that aligns with Blue Apron's brand and encourages readers to explore their content.
Scope:
Research & Planning: Conducted user research and analyzed industry trends to inform the design strategy. Worked with the Blue Apron team to understand their goals and requirements for the blog redesign.
Homepage Design: Designed an inviting and dynamic blog homepage that showcases featured articles, popular categories, and recent posts. Focused on creating an intuitive layout that encourages users to explore the content.
Category Page Design: Developed clean and organized category pages that allow users to easily find articles related to specific topics. Used consistent visual elements to maintain brand cohesion.
Article Page Design: Created engaging and readable article pages with high-quality visuals, easy-to-read typography, and clear navigation. Included elements such as related articles, social sharing buttons, and comment sections to enhance user interaction.
Brand Consistency: Ensured all designs adhered to Blue Apron's branding guidelines, including their color scheme, typography, and overall style.
Responsive Design: Made sure the blog pages are fully responsive, providing an optimal user experience on both desktop and mobile devices.
Results:
Enhanced User Engagement: The redesigned blog pages significantly increased user engagement and time spent on the site.
Improved Navigation: The intuitive layout and clear navigation helped users easily find and explore content.
Positive Feedback: Received positive feedback from Blue Apron’s team and users, praising the visual appeal and functionality of the new blog design.
Tools Used:
Adobe Illustrator
Adobe Photoshop
Figma
Conclusion:
This project demonstrates my ability to create visually appealing and user-friendly web designs that align with a brand's identity and enhance user experience. Working with Blue Apron on the blog redesign allowed me to leverage my skills in research, design, and collaboration, resulting in a successful and impactful project.
