Inspire Clean Energy Blog Homepage, Category, Article, Glossary

Overview:

For Inspire Clean Energy, I designed and developed a cohesive set of web pages including the Blog Homepage, Category Pages, Article Pages, and a Glossary. The goal was to create an engaging and informative platform that educates users about clean energy solutions while enhancing their online presence.

Scope:

  • Research & Strategy: Conducted extensive research to understand Inspire Clean Energy’s brand, target audience, and content strategy goals. Developed a design strategy to align with their mission of promoting sustainable energy practices.

  • Homepage Design: Designed an inviting and informative Blog Homepage that features curated content, latest articles, and easy navigation to categories and glossary.

  • Category & Article Pages: Created visually appealing Category Pages that organize articles by topic, making it easy for users to explore relevant content. Designed Article Pages with clear layouts, engaging visuals, and optimized for readability.

  • Glossary: Developed a Glossary page to define key terms related to clean energy, enhancing user understanding and educational value.

  • User Experience Focus: Ensured intuitive navigation, responsive design, and seamless integration across all pages to provide an optimal user experience.

  • Brand Consistency: Maintained consistency with Inspire Clean Energy’s brand guidelines, using colors, typography, and imagery that reflect their commitment to sustainability and innovation.

Results:

  • Enhanced Content Engagement: The redesigned pages increased user engagement with relevant, well-organized content that educates and informs.

  • Improved SEO: Optimized page structures and content for search engines, improving visibility and attracting organic traffic.

  • Positive User Feedback: Received positive feedback from users and stakeholders, praising the site’s usability, design clarity, and educational value.

Tools Used:

  • Figma

  • Adobe Illustrator

  • Adobe photoshop

Conclusion:

This project demonstrates my capability to design comprehensive and user-focused web pages that align with a client’s brand and communication goals. By creating an engaging platform for Inspire Clean Energy’s blog and educational content, I contributed to enhancing their online presence and promoting sustainable energy practices effectively.

Posted on Jun 3, 2024
Colleen Swat
UI Design | SEO Design | Logo Design | Print Design & More

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