Inspire Clean Energy State and City Level Page
Overview:
I collaborated with Inspire Clean Energy to design state and city level web pages aimed at promoting their clean energy solutions. The objective was to create visually compelling and informative pages that educate users about the benefits of switching to clean energy and demonstrate potential cost savings.
Scope:
Research & Strategy: Conducted thorough research to understand Inspire Clean Energy's target audience and their needs regarding clean energy solutions. Developed a strategic approach to highlight the financial benefits of switching to clean energy.
Design Elements: Created custom graphics and visual elements that effectively communicate complex concepts such as energy savings and environmental impact in an engaging manner.
Content Integration: Collaborated closely with the client to integrate informative content about state and city-specific clean energy initiatives, benefits, and testimonials.
User Experience Focus: Designed the pages with a user-centric approach, ensuring easy navigation, clear calls to action, and intuitive layout to enhance user engagement.
Brand Consistency: Maintained consistency with Inspire Clean Energy's brand guidelines, including color schemes, typography, and design aesthetics.
Results:
Improved User Engagement: The state and city level pages effectively engaged users with clear, concise information and visually appealing graphics.
Increased Conversion Rates: By emphasizing potential cost savings through clean energy solutions, the pages contributed to higher conversion rates and user inquiries.
Positive Client Feedback: Received positive feedback from Inspire Clean Energy, noting the effectiveness of the design in communicating their message and enhancing user experience.
Tools Used:
Adobe Photoshop
Adobe Illustrator
Figma
Conclusion:
This project underscores my ability to design impactful web pages that effectively communicate complex concepts and drive user engagement. Collaborating with Inspire Clean Energy allowed me to leverage my skills in research, design, and user experience to create informative and visually compelling state and city level pages promoting clean energy solutions.
