Meesho | First Order Discount | Envelope

Offer/discounts are vital for activating new users, especially for Meesho where most customers are from tier 2+ cities. To tackle first order offer communications, we observed that nearly 20% of new users don't return after their first two app opens.

To grab their attention, we created a splash screen that highlights discount information on the second app open. The results? A significant boost in user engagement and retention. More users completed their first order than ever before. Shipping animations in code using Lottie, an open source tool created by AirBnb Design. 

Isn't it amazing what a well-timed splash screen can do to enhance the onboarding experience and reduce user drop-off? ✨

Product Design by Ganesh Bansod