Perch · AI Reading App

A look at one of the concepts we explored for Perch that didn't make the cut. The logo is meant to be indicative of a the Sunrise/Moonrise that would be associated with migration patterns of birds, with a subtle 'P' shape in the forms. The 'r' in the logotype was trying to hint at the beak of a bird.

Love how this one came together, but ultimately client went with another direction.

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