Background

Centiano.com is an online platform that provides high-quality women's wear, focusing on ethical fashion. Based in Paris, Centiano aims to combine the elegance of Parisian fashion with sustainable practices.

The brand emphasizes its commitment to ethical production, ensuring each garment looks good and contributes positively to the community and environment.

Research

Market Analysis

Research into the ethical fashion industry highlighted a rise in conscious consumerism, driving demand for brands like Centiano that align with customers' values of sustainability and ethics.

User Insights

Surveys and interviews revealed that environmentally conscious women prioritize both style and sustainability. These insights helped create user personas and optimize the website experience to cater to their shopping habits and preferences.

Competitor Analysis

Evaluating competitors' websites, user interfaces, and unique selling propositions ensured Centiano.com met industry standards while introducing innovative features. This benchmarking helped Centiano differentiate itself in the competitive ethical fashion space.

Visual Design

The UI employs a clean and modern aesthetic, utilizing a neutral color palette to highlight product imagery effectively.

The primary colors used are white and black for buttons, ensuring clear call-to-actions, while dark purple is used as an accent color to add sophistication and draw attention to key elements.

This combination creates a balanced and visually appealing interface. The clear and readable typography enhances navigation and user experience, maintaining consistency across different devices.

The design reflects Centiano's commitment to style and sustainability, providing a seamless and elegant shopping experience.