Diversion Strategies Brand Identity

Diversion Strategies is a full-service consulting firm based in Sacramento, California, supporting the solid waste and recycling industry’s growth. The Firm’s capabilities range from permitting and development of commercial infrastructure to Government advocacy, to facility operation and support.

This project involved the creation of a new logo and brand guidelines, echoing their contemporary values of innovation, technology, and growth.

The design centers on a sleek, polished plant symbolizing organic growth, complemented by a subtle spiral to symbolize movement and transformation. The chrome gradient evokes the feeling of innovation and technology embodying Diversion Strategies’ pioneering spirit in waste management. The new logo and guidelines capture their current vision and mission, reflecting their progressive approach.