SS Barbershop
Based in Brooklyn, New York, SS Barbershop is run by a solopreneur who reached out to me online to solicit my branding services. Embarking on a new venture, the founder was opening his barbershop and required a luxury logo to match his vision of rendering quality men’s hair care services in Brooklyn.
Development Since hair care services involve the usage of sharp items
such as blades, I pondered over the shapes that I could
create with sharp edges. Moreover, I wanted to emphasize
the solo brand of the founder, which is why I added an SS in the monogram; SS being the initials of the founder. As
such, I settled on adding the client’s initials and sharp
edges that denote the usage of a blade in hair care services.
Colour Palette The client was straightforward about the color palette, i.e., monochrome. They wanted a combination of black and
white to exude their luxury hair care services.
Typography As I had already used sharp edges in the logomark, in
reference to blades, I considered it suitable to use a sans-
serif font since they boast sharp edges too.
Logo animation by Eliyas Mohamed
Full case study coming real soon. ✌️
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