Clark Kent - Brand

Full project:

https://www.behance.net/gallery/29898127/Brand-Clark-Kent-The-humane-side

The creation of the logo has been guided by the desire to focus attention on Clark Kent in order to bring out the human side, without overlook his alter-ego. Monogram, lettering and payoff are the three components of the logo and each of them has been purposely designed to achieve the stated objective. "The human side" is not only the sentence of the pay off, but is the expression of the concept on which is based the study of the monogram: the initial letters of the name “Clark Kent” (human side) combined to form a diamond, the symbolic image of “Superman” (alien side). Clark Kent is arrived on Earth from an alien planet when he was still an infant, he was adopted and raised by two human parents. He has several superpowers that uses by dressing the secret part of Superman to help people, but he also works as journalist, so he alternates this secret identity with a normal career as journalist.