Understanding phase

• User interviews

• Analysis of current platform

• Benchmark

Exploration phase

• UX —

  New design proposition with high levels improvements

• UI —

  Presentation of two specific visual directions 

• User flows Prototypes

• User tests

Delivery phase

Redesign of the B2B platform including 

• Responsive behavior from mobile to huge screens

• Content hierarchy

• Page layouts

• Visual components

• Design principes

Components

Cleaned and simplified interactive components with the following principles:

- Black for primary and secondary buttons

- Blue for active states

New colors designed for digital accessibility

Design principles