Packaging & branding design for a hair care brand
BOON Color Care Collection is a natural care for colored hair with the core benefits: long-lasting color protection, extra softness and radiance.
Our main task was to create packaging that would reflect the main product properties.
We decided to convey the core associations with the product through the packaging design, including its shape, color palette, and typography. Look what we've made!
1/ Shapes for containers. Round and smoothed caps for the products look like marshmallows, creating the impression of something soft.
2/ Typography. Tan-Nimbus font is paired with Courier font capturing the soothing essence of our product. The first font features rounded, soft elements, while the other elegantly incorporates subtle serifs.
3/ Colour. Bright pink color demonstrates the color protection and radiance effect of the product. The color is as vibrant as the hair after using BOON products.
