Shasa transition fashion
Understanding Shasa's Existing Brand (if applicable):
Current Logo & Messaging: Analyzing Shasa's existing logo and brand messaging will help you understand their existing brand voice and target audience (manufacturers vs. consumers).
Brand Values: Identify Shasa's core values quality, sustainability, craftsmanship. These values should be woven into the new logo and identity.
Building a Retail-Focused Identity:
Target Audience: Understand the specific type of woman Shasa wants to attract in the retail space (e.g., professional, trendy, sophisticated).
Premium Positioning: Since Shasa offers premium clothing, the logo and identity should convey luxury, quality, and exclusivity. Consider elements like:
- Color Palette: Opt for sophisticated colors like black, navy, gold, or jewel tones.
- Fonts: Use elegant and timeless fonts, such as serifs or classic sans-serifs.
- Imagery (if applicable): Consider using minimalist icons or patterns that evoke femininity and style.
Designing a Versatile Logo:
- Scalability: The logo needs to function well at various sizes, from online visuals to signage in future retail stores.
- Simplicity: A clean and simple logo is easier to remember and translates well across different mediums.
- Memorability: Create a logo that is unique and leaves a lasting impression.
