Medical Branding

Dr. Hector Murillo 

Internal medicine is dedicated to diagnosing, treating, and caring for adult men and women patients. 

Greek mythology says that the staff of Aesculapius belonged to Mercury, the god of medicine. It was a rod that transformed darkness into light. It symbolizes security, peace and harmony. The staff of Aesculapius is a highly recognized symbol in medicine, it has changed for a long time and has many stories and mythologies. This Greek myth forms the base of a tree representing internal medicine and the branches of the tree are the subspecialties of internal medicine. 

The color palette is based on a green tone; It symbolizes vitality and tranquility. Likewise, this tone represents the feelings and associations that the user has towards the brand; well-being, confidence, relief, and empathy.  

The typography, which represents the name and company name, is legible. It is managed in registrations to provide formality and represent honesty, commitment, and ethics, which are part of the brand's values.