Papat's Foods Visual Identity Revamp

Papat's Foods, affectionately known as Papats, stands as a renowned meat processing company hailing from Davao City, Philippines. What began as a modest catering business in 2002 has blossomed into the thriving enterprise we see today.

Amidst their remarkable growth, Papat's Foods remains unwavering in its commitment to provide the people of Davao, and eventually the entire Philippines, with an authentic homegrown taste they can cherish.

To adapt to the ever-changing landscape and connect with today's generation, the company decided to go through a rebranding effort. This project seeks to breathe new life into their visual identity, infusing it with youthful energy and relevance for the present day. By doing so, Papats aims to continue captivating the hearts and palates of their cherished customers, while also captivating the hearts and palates of a new era of consumers.

The Concept

The old logo's young girl underwent a redesign to give her a more modern look. We removed her body and arms, so the focus is now on her face, creating a better "human" connection with the audience. However, the full-body version still exists as a supporting graphic for the brand.

Additionally, we made a subtle yet significant change by bringing the letters P and A together with an arch below them, resembling a smiling face. This change supports the brand's friendly and youthful personality, making it even more approachable to customers.

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