Phepo Farmers Overview

Phepo Farmers is an Agritech app that connects backyard or small-scale farmers with customers. The platform's goal is to help small-scale farmers to make money from their produce and to assist potential customers in finding homegrown agricultural products.

Three Main Challenges

1. Households in rural areas grow seasonal vegetables for nutrition and food security. Oversupply of vegetables is shared among the community, missing the economic opportunity.

2. Small-scale food vendors spend an hour or two each day traveling to purchase the vegetables required for their businesses.

3. Private car taxis fail to reach daily income targets due to competition with 15-seater taxis.

Personas

Solution

Create a platform that connects backyard farmers with potential customers and facilitates delivery.

Wireframes

First Designs

Final Design

Coming Soon.