MidaTicket

MIDA Ticket is one of the most recognized services in Italy for the purchase of tickets for museums, art galleries, exhibitions, sports events, trade shows, performances, and parks. Recently, we have successfully carried out a rebranding and website restyling process to further enhance the customer experience of MidaTicket users. The client portfolio includes prestigious names such as the Milan Cathedral (Duomo di Milano), the Egyptian Museum of Turin, the FAI (Fondo Ambiente Italiano), Giorgia, and many other important cultural institutions and events.

The Mission

The mission for this job was to expand the reach of communication, transitioning from a B2C (business-to-consumer) approach to a hybrid B2C+B2B communication, and to revamp the website to provide more comprehensive and timely information on events and offers. The goal was to ensure that visual branding and content were suitable to cater to both types of audiences, overall enhancing the effectiveness of corporate communication.

The Results

• Communication Expansion: The successful transition from a B2C model to a B2C+B2B approach has enabled effective outreach to both types of audiences.

• Visual Branding Restyling: Visual branding has been adapted to reflect the hybrid approach, ensuring the brand is recognizable and appealing to both consumers and businesses.

• Website Revamp: The website has been successfully revamped, offering dynamic content that provides detailed and up-to-date information on events and offers, thereby enhancing user experience and communication effectiveness.

• Enhanced Communication Effectiveness: Overall, these objectives have contributed to improving the effectiveness of corporate communication, delivering more comprehensive and relevant information to both consumer and business audiences.

Read the full case study on: https://alessiogranella.com/project/midaticket-duplicate