Project of 2024, Got to work on a local Oregon PSA commercial on new biking laws. Spent a lot of time building and putting a lot of details to create an aesthetic environment for this piece. I really wanted to depict a painterly environment through the terrain, using the colors we normally see in the distance with the valleys and mountains, fields of grapes and lavender, and the patches of green and yellow grass we get during the summer.

Watch the full animation here

I decided to create some badge patches like the ones scouts receive out of the on screen text the client had wanted to be displayed. Thought it would be a very Oregon aesthetic thing to do. Plus also contrasting well with my environment rather than using plain text.

See more about the badges here

Article about the PSA

Always really nice to see my work get a nice reaction.

https://bikeportland.org/2024/06/13/odot-latest-psa-explains-new-bike-passing-law-387534

Other Artist Credits

Initial 3D terrain setup: Kevin Atkins

Animator: Sean Phoenix