Branding and Design Overhaul
After thoroughly evaluating the client's websites, we identified and executed several areas for improvement:
Color contrast issues that could potentially hinder accessibility for certain users.
The presence of multiple microsites affects the quality of the user journey and makes it challenging to locate essential information.
Inconsistencies in the visual appearance and experience across the existing websites.
Abundance of text-heavy pages, making it challenging to discern primary information.
Lack of a clear visual hierarchy throughout the websites.
Our primary goal in introducing a new design is to establish a contemporary, streamlined, consistent, and user-centric website for the client. Through our efforts, the curated design elements, from card grids to quick search features, have been carefully chosen to enrich user engagement and streamline navigation.
Let's create something new together.
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