CloudZero - Branding

Hi folks,

Sharing a couple more slides of CloudZero's new visual identity. We wanted to highlight CloudZero's mission to bring order to the chaos of cloud spending, and make it the starting point, or the point zero, to efficient cloud decision-making.

We combined elements of various sources, rescuing elements from their old brand like their orange color palette, and mixed it with clear, functional design. All to position CloudZero as a reliable, sophisticated and powerful tool.

CloudZero is the ultimate cloud cost intelligence platform and a powerhouse that transforms how companies perceive and manage their cloud spending, fostering swift analysis, strategic decision-making, and economic efficiency.

CloudZero approached BB Agency for a strategic rebranding and the development of a marketing website that aligns with their stature and goals. This project spanned a full-scale rebranding, in-depth UX research, UI design, and development, integrating a WordPress CMS, content migration, and a QA process. 

Kudos to the dedicated core team whose tireless efforts brought this vision to reality: Ivan Lucić, Ana Carvalho, Dominik Kosić, Katarina Jozic, Vincentas Staude and special thanks to Aleksa Bukvic for doing animations.

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