Visual ID
RVO. With RVO, you can and will fly.
RVO embodies action, an active lifestyle, and movement. It’s an action word, a call to action, an emphasis of encouragement.
Concept: Take Flight
Brand personality/traits:
Strong, Creative, Confident, Adventurous, Ambitious, Colorful
The identity embodies action, determination, and movement. Bold and smart with flashes of inspiration, flashes of brilliance, and creative sparks to ensure that our customers soar. The brand imbues progress, moving onwards and moving upwards. RVO encourages and celebrates you and your goals while emphasizing the work ethic required to achieve them.
With RVO, you can and will fly.
Logo:
We created shapes out of letterforms “RVO” to create a unique logo that embodies strength and movement. We played with the sharpness of angles and anchors, creating a visual direction. Due to legibility issues, we turned the logo mark, and it now forms a bird and/or airplane, but we kept the silhouette of the letter “R” for RVO.
Using the unique negative space in the letter R, we create a visual movement that defines the message “moving forward” and “taking flight.” The font is a modern, geometric style with a slightly futuristic edge. It is easy to read and has a youthful energy and sophisticated stability.
Nymbus Labs
Niche is the new local, designed to help niche audiences master their finances with tools and resources that create healthy financial habits while giving them more time to build toward a greater tomorrow.
