Larkin Email Marketing

Asking users to read full emails from top to bottom is challenging. Their time is scarce, their attention short, and the lengthier the email, the more likely they are to abandon it.

The Larkin Company faced this challenge with a recent email campaign regarding important legislative changes that required a lengthier explanation.

Our solution was precise: employ focused language and concise sentences to enhance readability and retention. By strategically embedding calls to action throughout, we not only kept Larkin’s audience engaged but also effectively guided them toward the necessary actions. This approach ensured that critical information was both conveyed and acted upon.

See more of our work with the Larkin Company in our recent case study: https://redstamp.com/case-study/larkin