Build The House Campagin

Objective: The "Build The House" campaign aimed to raise $5,400,000 for significant enhancements to our church facilities, including auditorium expansion, a new lobby, and a kids' wing. The campaign sought to engage the congregation and local community through inspiring design and clear, compelling communication of the project’s benefits and needs.

Design Overview: The design utilizes a clean, modern aesthetic that aligns with the architectural vision of the building project. A consistent color palette of green and white symbolizes growth and new beginnings. High-quality images of the proposed structures are prominently featured, alongside detailed plans and textual content that clearly communicates the project's scope and impact.

Role & Contributions: As the lead on creative direction, I managed the overall visual strategy and execution of the campaign materials. I worked extensively in Adobe InDesign and Photoshop to design a series of print materials, including brochures and pledge cards, ensuring they were both visually appealing and informative. My role involved concept development, design, layout adjustments, and the finalization of all graphics.

Outcome: The campaign successfully launched with positive feedback on the clarity and professionalism of the promotional materials. The visually appealing design helped in effectively communicating the campaign goals, which increased engagement and initial pledges. The materials have set a solid foundation for reaching our fundraising target and have boosted the community's enthusiasm for the project.