Brand Identity for Havana Glow

Brand identity for Havana Glow, a tanning and beauty spa. This brand identity was inspired by both Havana, where the brand draws much of its inspiration, as well as Baltimore, where the spa is located. Its brand mark features the letters H and G, creating a modern and upscale monogram that can be easily utilized across many applications. The logo suite was designed with simplicity in mind to speak to the brand's values in luxurious, modern services. However, each logo also easily lends itself to applications such as print on small tags or engraving on beauty packaging without sacrificing legibility or integrity of the design.