Idencia OneSource Logo

When I started at Idencia, Inc., our product name was the same as our company name. This made it more challenging to write about and communicate with prospects and customers.

Last Fall, we embarked on the process to complete a re-architecture of our flagship software. Thanks to our internal management teams and external development team, we have elevated our product to be more cutting-edge. We took the opportunity to do an overhaul of the UI and UX to improve the look and feel while strengthening the backend.

The stars aligned. ⭐

A new look and feel brought the perfect time for me bring up discussing renaming (naming?) our product to distinguish itself from our company name.

After many... many 😂 ... conversations with myself and my other department heads, we landed on Idencia OneSource (because our software is and will continue to be the one source of all of your product data).

Which lastly brings me to being so excited to share not only the name, but also the new product logo! You might recognize the little guy in the middle as the little guy in the Idencia company logo.

I am very proud of this logo; after many iterations it always feels great to debut something that you’re proud of and others are excited about.