BRINGING ARCHREY TO LIFE
Client: Renata PLC (and various local clients)
Project: Interactive Archery Game
XR Interactive, a pioneer in the gaming industry, partnered with Renata PLC, one of the largest and fastest-growing pharmaceutical companies, to create an immersive archery game. The game was initially designed exclusively for Renata but later adapted for various local clients, including Grameenphone, featuring custom branding.
Environment Design
Development
XR Interactive's goal was a high-quality, immersive archery game with wide appeal. This meant creating an intuitive and engaging experience that was easy to learn but offered a rich environment. The key challenge was achieving this accessibility while also making the game adaptable for various clients with custom branding
Game Assets
Brand Integration
Scoreboard
XR Interactive's VR archery game is a winner for both entertainment and branding. The game's easy-to-learn mechanics make it fun for a wide audience, while its unique brand integration feature allows companies to customize the experience with their own logos and themes. This creates a powerful marketing tool that promotes brand awareness and user engagement in a fun and interactive way.
