Spotify HYPE+

New work for Spotify! Creating waves in Hong Kong’s ambitious hip-hop scene is no coincidence.

In our latest project with Spotify, we helped craft the visual identity for HYPE+, Spotify’s editorial playlist dedicated to emerging Hong Kong rappers. In the down-to-earth Cantonese rap scene, with its dense urban landscape, artists, rappers, and producers express their hunger, passion, and determination through hip-hop with a unique local touch.

Drawing inspiration from the city of Hong Kong and the creative process, our concept centers around a unique grid that reflects the meticulously planned urban environment. Within this framework, we present the letters "HYPE+" in an abstract manner as a framing device, allowing artists to be showcased in various ways and ensuring they receive the recognition they deserve. This strategic approach allows artists to creatively show up in multiple spaces within the grid, mirroring how they create waves in the music scene.

Full case study: https://www.studioherrstrom.com/work/spotify-hype

Listen to HYPE+ here: https://open.spotify.com/playlist/37i9dQZF1DWXkxfIn9ps8z?si=0d44f88357dd46d4

Spotify team: Car Chan, Eve Tan, Marta Vargas, Michelle Pham, Loren Lee

Studio Herrström team: Lukas Haider, Erik Herrström, Kara Griffin Cushman

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But this is just a glimpse of what we do at Studio Herrström.

We’ve branded over 25 culturally connected editorial brands for Spotify across the globe. Our work delves deep into local music communities and reaches global audiences, both on the platform and at live events. This has resulted in successful micro-niches that truly resonate with their core communities.

If you’d like to learn more about how we think, join Our Exclusive Workshop in June.

We’re hosting an intimate workshop with only 10 seats available, designed to help music tech brands better connect with their audiences. Our goal is to help you focus on building great products by leveraging branding strategies that create meaningful connections with your target audience.

Don’t miss this opportunity if you'd like to enhance your brand’s impact in the music tech industry. Secure your seat today and let’s create waves together.

https://workshop.studioherrstrom.com/

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#music #hongkong #hiphop #spotify