InstaWalls & Lightpole Banners
Overview:
For The Irvine Company and Federal Realty, I designed quarterly lightpole banners that adorned commercial and retail centers. These banners were strategically crafted to reflect seasonal themes and fashion colors, enhancing the aesthetic appeal of the shopping environments.
Scope:
Design Concept: Developed seasonal concepts for lightpole banners that aligned with current fashion trends and seasonal colors.
Print Design: Created visually compelling designs optimized for print, ensuring high visibility and impact in outdoor settings.
Engagement Strategy: Designed InstaWalls to be interactive and engaging, encouraging visitors to take photos and share their experiences on social media, thereby increasing brand visibility and user engagement.
Client Collaboration: Collaborated closely with The Irvine Company and Federal Realty to ensure the designs resonated with their brand identity and attracted customer attention.
Results:
Increased Engagement: The InstaWalls and seasonal lightpole banners successfully engaged visitors, encouraging them to interact with and promote the shopping centers on social media platforms.
Enhanced Brand Visibility: Designed banners and InstaWalls that contributed to heightened brand visibility and positive customer experiences.
Client Satisfaction: Received positive feedback from clients on the effectiveness of the designs in enhancing the ambiance and attractiveness of their commercial properties.
Tools Used:
Adobe Photoshop
Adobe Illustrator
Conclusion: This project highlights my expertise in creating impactful print designs that enhance the visual appeal of commercial and retail spaces. By designing seasonal lightpole banners and interactive InstaWalls, I contributed to enhancing customer engagement and brand visibility for The Irvine Company and Federal Realty.
