The Harvest Company Apparel Design

Overview:

I collaborated with The Harvest Company to create a comprehensive brand identity through logo design, apparel designs, and a look book. This project aimed to establish a cohesive visual identity and facilitate the sale of their merchandise.

Scope:

• Logo Design: Developed a distinctive logo that encapsulated The Harvest Company’s brand values and aesthetic.

• Apparel Designs: Designed a range of apparel items, including t-shirts, hoodies, and accessories, aligning with the brand’s style and target audience preferences.

• Look Book Creation: Produced a visually appealing look book showcasing the apparel collection, featuring high-quality images and engaging product descriptions.

• Vendor Management: Coordinated with vendors to ensure timely production and delivery of merchandise, maintaining quality standards throughout.

Results:

• Strong Brand Identity: The logo and apparel designs contributed to a strong, recognizable brand identity for The Harvest Company.

• Sales Facilitation: The look book effectively promoted the apparel collection, aiding in sales and customer engagement.

• Quality Assurance: Ensured that all products met high-quality standards, fostering customer satisfaction and brand credibility.

Tools Used:

• Adobe Illustrator

• Adobe Photoshop

• InDesign (for the look book layout)

Conclusion:

Through collaborative efforts with The Harvest Company, I successfully crafted a distinctive brand identity encompassing logo design, apparel concepts, and a compelling look book. By meticulously managing vendor relationships, setting competitive prices, and maintaining stringent quality standards, I contributed to enhancing The Harvest Company's market presence and facilitating increased customer engagement and sales.