Griffin Funding Blog Homepage and Category Page

Overview:

For Griffin Funding, a leading mortgage lender, I designed a new blog homepage and category page aimed at enhancing user engagement and improving content accessibility. The design focuses on delivering a user-friendly experience while maintaining the brand's professional image.

Scope:

• Blog Homepage Design: Created a visually appealing and easy-to-navigate blog homepage that highlights the latest posts, popular articles, and key categories.

• Category Page Design: Developed category pages that organize content effectively, making it simple for users to find information relevant to their interests.

• User Experience (UX): Ensured a seamless user experience by incorporating intuitive navigation, clear calls to action, and responsive design elements.

• Brand Consistency: Maintained Griffin Funding’s brand identity throughout the design, ensuring a cohesive look and feel across the website.

• Client Collaboration: Worked closely with the client to align the design with their goals and preferences, incorporating feedback to refine the final product.

Results:

• Improved User Engagement: The new blog homepage and category pages have enhanced user engagement by making content more accessible and appealing.

• Increased Readership: Organized content and clear navigation have contributed to increased readership and longer time spent on the site.

• Positive Client Feedback: Received positive feedback from Griffin Funding for the design’s impact on user experience and content presentation.

Tools Used:

• Figma

• Adobe Photoshop

Conclusion:

This project highlights my expertise in web design and user experience, demonstrating my ability to create visually compelling and user-friendly content layouts. The redesigned blog homepage and category pages for Griffin Funding have significantly improved the site’s usability and reader engagement.