Custom Blog Graphics for Mailchimp

Overview:

In this project, I collaborated with Mailchimp to create a series of custom blog graphics designed to enhance their content and engage their audience. I led the production of ~1,000 custom graphics annually. The goal was to develop visually appealing and consistent graphics that align with Mailchimp's brand identity and support their marketing efforts.

Scope:

• Concept Development: Worked closely with the Mailchimp content team to understand their needs and brainstorm visual concepts that would complement their blog topics.

• Design & Illustration: Created unique and eye-catching illustrations and graphics for various blog posts, ensuring each graphic was tailored to the specific content while maintaining a cohesive look and feel.

• Brand Consistency: Ensured all graphics adhered to Mailchimp's brand guidelines, using their color palette, typography, and style to create a seamless visual experience.

• Collaboration: Coordinated with writers, marketers, and other designers to ensure the graphics effectively supported the content and contributed to the overall user experience.

Results:

• Enhanced Engagement: The custom graphics significantly increased reader engagement and sharing of the blog posts.

• Brand Cohesion: The consistent visual style strengthened Mailchimp's brand identity and made their content more recognizable.

• Positive Feedback: Received positive feedback from the Mailchimp team and their audience, praising the creativity and effectiveness of the graphics.

Tools Used:

• Adobe Illustrator

Conclusion:

This project exemplifies my ability to create custom graphics that not only enhance the visual appeal of content but also align with and strengthen a brand's identity. Working with Mailchimp allowed me to showcase my skills in illustration, design, and collaboration, resulting in a successful and visually impactful project.