FUTR - Nonprofit Logo & Brand Identity

FUTR: Families United for Trans Rights—is a grassroots nonprofit founded by the families and parents of trans children. This important organization advocates for the rights of trans Americans by supporting candidates who will fight for those rights.  

This nonprofit branding and web design project was a pro bono collaboration with Studio Malagon's Ernesto Morales serving as the creative director. We worked rapidly, in a one-day branding sprint, to craft the logo and visual identity for FUTR: Families United for Trans Rights. The logo and identity represent a prism of light refracting through the visual elements, shooting upwards, towards hope and transformation. Once the visual system was in place, we designed and developed FUTR’s website, where people can learn about the organization and donate directly to the supported candidates.