Redesigning Asan Pardakht

The original AsanPardakht (AP) app provided a wide range of financial services, from banking to investments and more. However, this breadth of functionality led to an overwhelming home screen packed with buttons for each individual feature. As a user, confronting this many choices could be daunting and make it difficult to quickly access the tools you need.

The Challenge:

The goal of this redesign project was to streamline the home page experience by grouping and categorizing the app's various services. The key was to transform the app from an overwhelming smorgasbord of options into an intuitive, user-friendly financial management hub.

The Outcome:

By simplifying the home screen and grouping related tools together, the redesign prioritizes clarity and ease of use. This empowers users to efficiently navigate the app's robust capabilities without feeling overwhelmed by the breadth of options.

I welcome your feedback! ✨ How can I further improve the information architecture and visual presentation to create an exceptional financial management experience for AsanPardakht's users?