Vista Group CinemaCon Exhibition Stand Design 2019

Working with Ellen and Co I came up with the idea of Origami style partitioning allowing people the ability to view the graphics and other products within a stand without them being obscured by large walls or hanging signage, and this in turn allowed for a more free-flowing open plan design. 

The design challenge with partitioning architectural folds was to work out how these could be freestanding when folded, so I made many minature models to test before finally working out a solution. The tower (central storage room for the electrical cables, merchandise and stationery supplies), furniture and brochure holders were then designed to compliment the origami style.