TOWN OF DIAMOND VALLEY
It is a town in the Calgary Metropolitan Region of Alberta within Foothills County. It was established through the provincially approved amalgamation of the former towns of Black Diamond & Turner Valley on January 1, 2023.
In my own opinion, the current logo mark and type weren’t aesthetically pleasing and weren’t memorable, the use of colours wasn’t working with bad vibration of the red when placed on the dark green if you stare at it.
My approach was to bring out the diamond symbol more on the mark but still keep the current style of the valley and river to be recognized as a refresh, then I added an element of shine on top that can be interpreted in various ways, either sunlight or the diamond glittering.
Also, for the logotype I wanted a bold type treatment so I interchanged the Slab Serif on the word “DIAMOND VALLEY” to the word “TOWN OF” and gave the “DIAMOND VALLEY” a bold Sans Serif custom curvy look.
"This design was not created for the brand; I designed it to demonstrate my problem-solving and creative skills to potential clients and, hopefully, attract more work."