Paris Olympics Key Art - Sha'Carri Richardson

Inspired by the art and fashion culture of Paris. This is an example of some of the main marketing key art for the Paris Olympics that will be broadcasted on NBC and the streaming service Peacock. We had a another large multi media shoot, this time on the Universal lot, where we captured content from over 60 Team USA athletes, which was then used to make numerous linear promos, social media, print, digital and in-broadcast creative.

We photographed the athletes with and without the fabric using fans and physically shaking the fabric to get the best shapes. It was extremely trial and error. Not to mention the fact that on this particular stage we only had about 15 minutes or less to capture this photography. In addition to this shoot, we had two other separate shoot just for the fabric. I'd like to credit the photographer, Jonathan Pushnik and his incredible team for all there hard work on this.

Once we had the images, there was a lot of Photoshop work to do to get the fabric, layout and environment to work. But I will say the original non retouched images are fantastic.