Flores&Terram branding project

Branding, label and social package for a startup focused on sustainable, non-toxic vintage clothing and natural ingredient home cleaning products. 

The hand drawn pencil and watercolor logo was based on 16th century manuscripts about floral science, designed to be used on labeling and signage. The polished font is a close match and works well where small type and readability are important. 

Initial delivery included a set of photography with branding for instagram posts, a tagging strategy (the wax seal) which creates small batch hanging tags that provide a uniqueness in themselves as well as circumventing the cost and industry of doing large print runs.