FinOne: Brand language

We at Liquidink Design Studio are excited about the opportunity to collaborate with FinOne an initiative from Angel One to define the brand language across all digital experiences.

The idea behind the new visual language was to position FinOne as a new age fintech platform for learning about money in a fun, relatable, conversational, interactive, jargon-free way for Millennials and the GenZ, building on AngelOne’s existing strong brand values in the traditional investment space.