Approach:

1. Analysis of Current Website: Evaluate the existing visual presentation of the website and identify areas for improvement, particularly in showcasing featured products and streamlining navigation.

2. Inspiration and Research: Explore similar platforms and industry standards to gather inspiration and ideas for redesigning the layout and design elements.

3. Focus on User Interaction: Prioritize smooth navigation and seamless user interaction to enhance the overall user experience and encourage engagement with the website.

4. Iterative Design Process: Implement an iterative design process, incorporating feedback and making refinements to the layout and design elements to meet the client's requirements effectively.

By following this approach, the redesigned website for Avinash Anand Singh aims to create a visually appealing, user-friendly, and responsive platform that effectively showcases featured products, streamlines navigation, and enhances the overall user experience.