Cooking up something delicious for the island's favourite bakers
When Dough met us they;
were a local cookie company with big ambitions but a small online footprint.
their digital presence was limited to a basic, outdated website that failed to showcase the unique flavours and personal touch that set their cookies apart
recognised the need to modernise their online platform to reach more customers and efficiently manage online orders, and that's when they turned to us for a comprehensive digital makeover.
The problem;
Not only was the existing website limited in functionality, but it also lacked essential features such as an online ordering system, customer reviews, and integration with social media platforms.
This lack of functionality made it challenging for Dough to expand their market and streamline their operations.
They needed a solution that not only enhanced the aesthetic appeal of their site but also improved its usability and added the technical capabilities necessary to support a growing business.
What we did
To address the issues faced by Dough, we embarked on a holistic transformation of their digital branding, marketing strategy, and website development. Our first step was to create a fresh, digital brand and a cohesive visual identity that resonated with both their existing clientele and potential new customers. We developed a colour scheme and design aesthetic that reflected the warmth and creativity of their brand, which was carried through all digital and physical marketing materials.
Marketing Strategy
In terms of marketing strategy, we focused on increasing Dough's visibility and engagement with customers. We initiated targeted social media campaigns that highlighted their unique cookie flavours and the story behind their brand, which significantly increased engagement and followers on platforms like Instagram and Facebook. We also implemented SEO best practices to improve their search engine ranking, making it easier for potential customers to discover them through organic searches. Additionally, we launched email marketing campaigns to keep loyal customers informed about new products, promotions, and events, further strengthening customer relationships.
Custom Development
For the website development, we completely overhauled their old website. The new website was built with user experience as the core focus, ensuring it was easy to navigate and visually appealing. We integrated an efficient online ordering system built with Shopify to ensure it performed well across a range of devices. We implemented a custom 'cookie-box creator' which enables users to order a box made up of any flavour combination they desire. This not only improved customer satisfaction but also streamlined the order management process. Overall, these changes created a robust platform that supported Dough's growth and expanded their reach into the market.
Results like this aren't magic
We help businesses in crafting a more compelling narrative for their brand, revitalising it through strategic planning and innovative design approaches. Curious if your business can get results like this? Schedule your free 15-minute consultation.