Skills applied: Market research, User research, User flow, Wireframing, Visual design, Prototyping and User testing.

Software used: Figma

The challenge

Although there are numerous apps available for cooking and meal preparation services, a well-designed app that serves both clients and cooks is still missing from the market. The goal is to develop an app that emphasizes trust, safety, and transparency.

User research and Market research

User research

I initiated the project by interviewing potential users—individuals seeking cooking services. My goal was to gather their insights and understand their challenges and requirements. Through my research, I found that experience and reliability are crucial to clients, as they typically consider hiring an external cook only as a final option.

Market research

Next, I researched competing apps that offer cooking services. This allowed me to identify successful elements and common pitfalls, as well as understand why some apps were more favored by users. I examined various aspects, including design, onboarding procedures, and user-friendliness.

User flows and Personas

Armed with the insights gathered from my research, I proceeded to develop personas for clients . This enabled me to gain a deeper understanding of their requirements and challenges, which in turn informed the refinement of my user flow.

Wireframes

I proceeded to develop wireframes, focusing on eight screens that outlined the onboarding and booking process. Throughout this stage, I continuously questioned myself, ensuring that the user flow translated seamlessly into the wireframe design.

Visual Design and Prototyping

Using the competitor's research as a benchmark, I decided to opt for a warmer palette to portray a friendlier and humane image.

To facilitate user testing, I crafted a prototype specifically for the booking process. Though time constraints limited the number of screens I could create, the feedback I garnered enabled me to refine transitions and emphasize vital information effectively.

Key takeaways

This project was incredibly enjoyable as it provided me with the opportunity to explore the diverse stages of product design. From conducting research and engaging in user interviews to actual design implementation, every step of the process was enriching. While I relished this learning journey, I recognize there's ample room for growth, especially in scaling design systems and refining my prototyping and user-testing skills. I'm eagerly looking forward to continuing my product design journey and honing my expertise in Figma design.