UI vs UX

Understanding the difference between UI (User Interface) and UX (User Experience) is crucial for creating impactful digital products. UI focuses on the visual aspects of a product, such as design, color schemes, and layout, while UX is all about the overall experience a user has with the product, including usability, efficiency, and satisfaction.

In essence, UI is what you see and interact with; UX is how you feel about using the product.