We transformed UrbanMop's static website into a user-friendly mobile app, creating a seamless marketplace for booking cleaning services in the UAE. By prioritizing user experience and optimizing for performance, we empowered UrbanMop to stand out in a competitive market with lower prices and reduced vendor commissions.

Problem Solving:

The UAE's cleaning service market is saturated with static websites offering limited user engagement and transparency. Existing platforms struggle with high service prices and hefty vendor commissions, hindering both customer satisfaction and vendor profitability. UrbanMop needed a solution that:

• Simplified User Experience: Streamlined booking process with intuitive navigation.

• Enhanced Transparency: Clear pricing structure and vendor profiles.

• Competitive Advantage: Lower service costs and attractive commission rates for vendors.

Roles & Teams:

• UI/UX Designer: (2) - Responsible for user research, information architecture, interaction design, and prototyping.

• Product Manager: (2)Collaborated on defining user needs and project vision.

• Development Team: (5)Worked within existing technology constraints to ensure efficient app performance.

Approach:

1. User Research: Competitor analysis to understand booking pain points and market trends.

2. Information Architecture: Developed a three-tiered hierarchy (category, service, sub-service) for intuitive browsing and filtering.

3. Interaction Design: Focused on a user-friendly interface with clear calls to action, promoting efficient booking and search functionalities.

4. Performance Optimization: Prioritized lightweight design elements and code optimization to maintain a fast-loading app even with limited resources.

Challenges:

• Balancing Functionality with Performance: Designing a feature-rich app within the constraints of existing technology required creative UI solutions.

• Competitive Market Differentiation: Highlighting UrbanMop's unique selling proposition (lower prices, lower commissions) through design elements.

Solution:

We designed a user-centric mobile app with a clean and intuitive interface. Key features include:

• Simple Navigation: Easy access to service categories, sub-services, and vendor profiles.

• Transparent Pricing: Clear display of service costs and vendor fees.

• Quick Booking: Streamlined booking process with minimal form fields.

Results & Impact:

• Increased user engagement through a streamlined booking process.

• Improved vendor satisfaction with reduced commission rates.

• Potential for attracting a wider customer base of different emirates with competitive pricing.

Next Steps:

• A/B testing of UI elements for continuous improvement.

• Integration with additional payment gateways for user convenience.

• Expansion into other UAE emirates based on user demand.