San Franpsycho

San Franpsycho is a local retailer. They sell pretty cool shirt designs, but their actual logo doesn't feel like it fits the brand. They use a lot of skulls in their designs so it made sense to me to use a skull as the logo. As a nod to the original logo, the mouth of the skull is an abstract Golden Gate Bridge. I paired the skull with a psychedelic-ish font: Benomout.