Eden - Plant Nursery

I was tasked with creating the brand identity for Eden a plant nursery nestled in a busy central city. I was influenced by the organic, curvy and soft edges of the plants which contrasts with the surrounding concrete structures.

In crafting the logo I used a bold graphic element and quirky type to reflect the life that greenery can add to any space. The colour palette has a wide variety to reflect the many different plant species available at the nursery.