Instagram Template

Project: Instagram Template Redesign for an Educational Immigration Company

As the creative director at an educational immigration company, I undertook the challenge of revamping their Instagram page. The existing page lacked a cohesive template, branding strategy, and visual consistency. Posts were scattered, with varying colors causing visual disruption .Here’s how I tackled the redesign:Competitor Analysis: I began by researching competitors’ social media pages. Understanding their strategies and design choices helped me identify gaps and opportunities.User Insights: I created a questionnaire and distributed it to users—both followers and non-followers of our page. Their feedback was invaluable. I discovered that users needed categorized information about immigration, presented in an easily accessible format.Template Design: I crafted a new template to achieve our goals. Each content category received a distinct design treatment. To maintain brand consistency, I selected a modified shade of our brand’s blue color—one that exuded confidence and readability.Collage Technique: Inspired by the trend of collage design, I chose this approach. Migration often feels like being a piece separated from one’s previous life, gradually assembling a new one. Collage symbolized this journey.